Beyond my digital 9-5, I enjoy partnering with @itsbysam on a variety of hands-on DIY activations ranging from Spotify’s 2022 holiday wrap-up and hand painted perfume bottles in boutiques to in-store personalization at Bloomingdale’s and live monograms for book launches at Big Sky. The small @itsbysam team offers opportunities for brands to connect with their audiences through an array of IRL marketing interactions.
Credits: @itsbysam
Front Office Sports celebrated their community by hosting a small activation at the Montauk Yacht Club. We were there with @itsbysam to offer live calligraphy and monogramming on durable travel cases by Nomatic.
To celebrate a new product launch, Farmacy hosted an influencer and ambassador honey-themed brunch at Blue Hill Farm right outside New York City. Each guest received a personalized honey cream jar handwritten with their names. In addition, we offered a live monogramming experience where we handpainted luggage tags with custom calligraphy initials while the event continued with speeches, ground tours, custom menu tastings and networking.
To celebrate a book launch at Big Sky Montana, the team flew in for live painting custom calligraphy initials on winter wear such as mittens and blankets.
The theme was Y2K with custom key and phone charms while Gwen Stefani was performing "Rich Girl" on the stage in the background. @itsbysam offers an array of creative activations from painting to crafting and more.
Live hand-painted floral designs that picked up the delicate nodes of each bottle's scent. The Harmonist partnered with @itsbysam to host a small series of boutique events during the holidays at Nordstrom which added a personal touch to each new customer's purchase.
A travel agency celebrated their staff with a small activation at the W Hotel in NYC. Each guest was able to have their complementary travel wallet personalized and monogrammed on site.
