To meet consumer expectations that were rapidly changing in a post-COVID digital-only world, we underwent the brand's first digital refresh in over a decade with initiatives in smart search, checkout, and optimized full funnel shopping. We took a design system's approach, spearheading new software integration into our daily design process.
Credits:
E-commerce Team: Josh Krepon, President of E-commerce; Colleen Waters, Digital Merchandising; Razvan Popa, Development
Creative Team: Matthew Ellenberger, Creative Director; Michelle Arrowood, Design Director; Masha Vainblat, Senior Digital Designer; Anni Peters, Senior Designer
