Monthly e-commerce, social, and digital content creation

Monthly Digital Content Creation & Strategy

The following projects show progressional growth from assistant to art director to content strategist. My unique set of skills from graphic design to full stack web development allowed me to view our content creation from a 360 view. Not only from the lens of an art director but someone overseeing the assembly line process of a single piece of content from conception to production to execution. I challenged our team's ability to understand the creative process from ideation to CMS development by preserving metadata throughout the entire process. We also questioned and learned the full potential of a single piece of content and it's strengths amongst different platforms distinguishing the difference in impact between social and email marketing.

Content strategy, production, project management & delivery

Maxima Turntable Videos, August 2021

Leveraging content performance data, we showcased our best selling product of the season in our best performing creative format: highly detailed product videos on social.

Videographer: Matt Hawkes; Product Stylist: Cara Eisel