SENIOR DIGITAL DESIGNER | Product Design, Digital Storytelling
Shop The Look, 2021
UX Flow
Product Detail Page
The Steve Madden business model has the ability to react quickly based on trends in the market. With a new senior e-commerce leadership team, we quickly picked up on shopping patterns of purchasing fully curated looks. At a time when the concept was still new in the fashion industry, we explored different user experiences from pop ups to designated product detail collection pages that have evolved much since our initial launch.
This project featured a few phases of design work. The first phase was a pop up experience that would keep users immersed in their shopping journey on the product collection page. The second phase required a direct product link for our email, social and digital campaigns.
Credits:
E-commerce Team: Josh Krepon, President of E-commerce; Charlie McMillan, VP of E-commerce; Colleen Waters, Digital Merchandising; Razvan Popa & Alex Mlaker, Development
Creative Team: Matthew Ellenberger, Creative Director; Michelle Arrowood, Design Director; Masha Vainblat, Senior Digital Designer
